15 December 2025
In recent years, the fashion landscape has been undergoing a remarkable transformation. The popularity of secondhand shopping is soaring, and platforms like Vinted are leading the charge, particularly among women in the UK. The increasing awareness of sustainability is at the heart of this shift, with consumers gravitating towards brands that embrace eco-friendly practices.
In fact, statistics reveal that around 60% of UK women aged 18 to 34 have purchased secondhand clothing in the past year. This growing trend is not just a passing phase; it reflects a fundamental change in shopping habits that values sustainability and individuality.
One of the standout trends on Vinted is the rising interest in vintage and retro styles. Women are seeking out those unique, one-of-a-kind pieces that tell a story and add character to their wardrobes. This shift aligns well with the broader cultural movement towards embracing individuality, as well as the desire to stand out in a world full of mass-produced fashion.
Brands like ASOS and Zara still have their place in the hearts of some shoppers, but other brands like Lucy & Yak and Beyond Nine are capturing attention for their commitment to sustainability. Their collections are not just stylish; they resonate with eco-conscious consumers who want to make informed choices.
With that said, the top 25 brands on Vinted in 2025 include: Zara, H&M, Shein, Nike, Primark, Adidas, Bershka, Next, Stradivarius, Mango, Pull & Bear, New Look, Ralph Lauren, Levi's, Marks & Spencer, F&F, Reserved, Puma, River Island, ASOS, George, GUESS, Decathlon, PrettyLittleThing and Boohoo - so it seems like fast fashion brands are still winning in the secondhand search arena
We can't talk about trends without mentioning the impact of influencer collaborations. Many secondhand marketplaces are now leveraging social media influencers to promote their secondhand collections. This strategy has proven particularly effective in reaching younger demographics, including Gen Z and Millennial women. It creates a buzz around their offerings and encourages more people to explore the joys of online secondhand shopping.
As influencers showcase their thrifted finds, they’re also promoting a lifestyle that values sustainability. It’s a win-win for both parties— secondhand businesses gain visibility, while consumers discover new ways to express themselves through fashion.
If you're considering diving into the world of selling on Vinted, here are a few tips to help you stand out. First, high-quality images are essential. Make sure your photos are well-lit and showcase your items from different angles. Next, write detailed descriptions that highlight the sustainability aspect of your pieces. Shoppers are increasingly interested in the story behind their clothes.
Pricing your items competitively is also crucial. Keep an eye on similar listings to ensure you’re offering a fair deal. Remember, the more appealing your listing, the more likely it is to attract eco-conscious buyers who are eager to add to their sustainable wardrobes.
Looking ahead, the secondhand fashion market in the UK is projected to reach a whopping £16 billion by 2025. Vinted is at the forefront of this exciting movement, providing a platform for women to find stylish, affordable, and sustainable options. As more people embrace the idea of circular fashion, we can expect to see an even greater variety of brands making waves on Vinted.
With the increasing interest in inclusivity and body positivity, it’s clear that the future of fashion is about more than just trends; it’s about fostering a community that values sustainability and personal expression. So as we move forward, keep an eye on those emerging brands that align with these values—they might just be the next big thing in your wardrobe.
Think of Thrifter Club as Google for secondhand shopping. We're an online aggregator that makes it easy to search for preloved fashion across platforms like eBay and Vinted. We get it, you modern-day fashionistas are busy! So whether you're after a vintage coat, a party dress, or everyday staples for your wardrobe, we're here to help you find hidden gems without the hassle.
Ready to see what's out there? Start a secondhand search on Thrifter Club at the top of the page. You might just find your next favourite outfit waiting for you!